Nice one, Sony

Posted: 06/08/2011

E3 is the battle ground where the big three fall all over themselves vying for the top slot in your lil’ gaming heart. It’s beautifully ridiculous. Last year Microsoft handed out free Xbox 360 Slims like sample teriyaki chicken on a tooth pick to all conference attendees.

LA food truck

Seems Sony knows the way to a man’s heart is through his stomach. This year they called in a fleet of LA’s best gourmet food trucks, and parked the caravan around a large open bar. I was gorging myself like that scene in Defending Your Life where you could eat whatever you like, as much as you like, and it all tasted great. Dim sum, Cajun gumbo, spicy shrimp tacos… even had a dessert course or two. But somehow Subway got mixed into the picture. Yes, I know not everyone is going to partake of free, delicious tuna sushi hand rolls — but that’s what the corn dog and tater tot stands were for! Watching chumps eat prefabricated lukewarm turkey 6″ subs just because it was handed to them by a professional Nathan Drake cosplayer earned a scornful glance as I finished my gourmet tamarind/chili popsicle.

Now that I was thoroughly wined and dined, I was curious to see where this evening was headed. Kevin Butler was a no-show, and the mood took on an understandably humble and contrite tone in light of the massive network outages. Oh, no! I was hoping for something a little more fun and… titillating… like the Bioshock: Infinite trailer. After more than enough talk about AT&T partnerships *groan* and demos of first person shooters, things became a little more exciting.

Jane's Addiction

Jane’s Addiction fit the bill nicely, though I had to force myself not to calculate how long ago I last saw them at the original Lollapalooza. The juxtaposition of hearing Perry Farrell singing Mountain Song and then chatting about Congressman Wiener tweeting his wiener proved to be a little surreal, but I am in no way complaining. Thank you, Sony. You have my number.

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